- Tonies Growth Continues
- Revenue Surges by 33%
- North America Becomes Largest Market
- Profitability Reaches New Heights
Luxembourg, February 4, 2025 – Tonies, the global leader in children’s digital audio entertainment, has delivered outstanding preliminary results for FY 2024. Tonies growth continues to remain strong as the company achieved its full-year guidance, delivering substantial revenue increases, higher profitability, and free cash flow well above €10 million.
Driven by double-digit growth across all markets, Tonies growth continued its momentum, with North America emerging as its largest market. The successful launch in Australia and New Zealand, along with sustained expansion in the UK and France, reinforced the brand’s global appeal.
Tonies Growth Continues With Record-Breaking Revenue Expansion
Tonies reported a 33% YoY revenue increase to approximately €480 million, as Tonies growth continues through strong consumer demand and expanded retail partnerships.
- North America revenue surged by 50% YoY to €210 million, making it the company’s largest region. This success was driven by widespread wholesale expansion and increased brand presence.
- The DACH Region region saw 11% YoY growth, reaching €184 million, with Q4 sales up 21% YoY. The continued growth was attributable to strong holiday demand.
- Rest of the World: revenue surged 55% YoY to €85 million, driven by strong UK and France performance and a successful Australia and New Zealand launch in August 2024.
Exceptional Q4 Performance
In Q4, revenue rose 41% YoY. Black Friday and Cyber Monday saw strong demand.
- North America: €118 million in Q4 revenue, up 47% YoY, highlighting rapid retail expansion.
- DACH Region: €70 million in Q4 revenue, up 21% YoY, demonstrating continued brand strength.
- Rest of the World: €49 million in Q4 revenue, up 59% YoY, with strong sales across all markets.
This exceptional Q4 performance solidified Tonies’ growth trajectory, positioning the company for further expansion.
Profitability and Financial Strength
Tonies delivered strong revenue growth while also improving profitability and cash flow:
- Adjusted EBITDA margin is expected to rise at least three percentage points YoY, reaching the upper half of the 6%-8% guidance range.
- Free cash flow exceeded expectations, breaking even for the first time and surpassing €10 million, reinforcing the company’s strong financial health.
CEO Tobias Wann: “Our 2024 performance highlights the global appeal of our product and the dedication of our team worldwide.”
He added, “North America’s emergence as our largest market showcases Tonies’ vast potential. With continued momentum in existing regions and successful launches in new markets, we are well-positioned for 2025 and beyond.”
CFO Jan Middelhoff added, “2024 marked another year of profitable hyper-growth. We met all our targets, improving profitability and breaking even on free cash flow. This underscores our solid business model and financial strength to support future expansion.”
Looking Ahead to 2025
Tonies will release its final audited FY 2024 results and FY 2025 guidance on April 10, 2025. As Tonies scales, it focuses on expanding market reach, strengthening retail partnerships, and innovating in children’s digital audio entertainment.
For more details, visit Tonies Investor Relations.